LIMS Team

Bob LaBonte, CFP
President

Strategic Markets
Wealth Transfer & Annuities
(800) 452-2668 x 102
rlabonte@labonteinsurance.net

Chris LaBonte
​Vice President

Life Insurance Marketing Advanced Sales Concepts
(800) 452-2668 x 101
chrisl@labonteinsurance.net

Nancy LaBonte
AVP Operations

 Administration 
​ Agency Support
(800) 452-2668 x 103
nlabonte@labonteinsurance.net

Cole LaBonte
Future CEO

 Insurance Professional In Training
​Kindness Coach
ILoveMonstertrucks.com

Maggie LaBonte
Agency Therapist

Emotional Support
WoofInTheWoods.com

Our Story

Establish in 1981, LaBonte Insurance Marketing Services specializes in "Living Benefits" Life Insurance, as well as Asset Protection & Annuity Products.  LIMS works with experienced professionals to provide cutting edge consumer friendly products which have been designed to address demographic trends, with a focus on products that can provide benefits to consumers during their lifetime. 

​LIMS employs a Strategic Partnership business model to teach insurance professions how to "clone your "A" clients".  Imagine being able to duplicate your best clients and never make another cold call or pay for expensive leads! Take control of your business.  Offer 21st century living benefits products that will benefit your clients during their lifetime and learn how to duplicate your best clients.


Testimonials

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​"Bob LaBonte has professionally and successfully represented Aviva Life Insurance Company for well over ten years. During this period Bob has also represented the interests of his producers and end-customers with effectiveness and dedication. Drawing upon his deep understanding of both customer and producer needs, Bob remains a valued and trusted advisor to Aviva Life in the development of products, marketing approaches and sales ideas.

Continuing a pattern of leadership, service and commitment begun early in his relationship with the Company, Bob understands, respects and fulfills the needs of others in a way that very few of his competitors do."

Hans Carsten​sen III

Former President & Chairman of the Board
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 Aviva Life Insurance Company

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"As an attorney who works with clients on complex issues I frequently must address how life insurance or annuity products have a place in prudent planning techniques. Bob LaBonte and the entire staff of LaBonte Insurance Marketing Services have been a superb and highly professional resource. Their knowledge and support services have been literally worth five stars in my book."

John Gosselin

President
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 Gosselin Law

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"As the president of an independent broker dealer I look to provide top level support to our advisors. We, as a firm, realize that life insurance can be a complex product and have determined that for our advisors to get the advice and service they deserve we needed help. LaBonte Insurance Marketing Services has proven to be knowledgeable, professional and a valued resource to our advisors and agents."

William H. McCance

President
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Trust Advisory Group

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"I have known Bob LaBonte for over 15 years & I have always been impressed with his professionalism. Bob is a creative marketer of insurance products as well as a principled Managing General Agent. He constantly displays a keen sense of marketing opportunities & his opinion is highly regard by his peers."

John A. Weber

Chairman
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One Beacon Asset Management

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"Bob and his staff are the best! As a top shelf producer I get top shelf service. They run at the speed that I need to get the job of servicing my clients done! Old school service at its best!! Kudos to Bob and his staff!"

Jim Simpson

President
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Green Guard Financial

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"Responsive, knowledgeable and friendly … these are the words that best describe LaBonte Insurance Marketing Services. Whenever I require assistance, someone is there to help. I feel as though everyone on the staff really cares about me as a producer, supporting me in my ongoing effort to provide quality products tailored to meet my clients’ needs."

Larry Faretta

Haverhill
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Massachusetts

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"It has been my pleasure to work with Bob LaBonte & his staff at LaBonte Insurance Marketing Services. The level of service is superior to any other General Agency service that I have worked with in the last 15 years. They provide me with the services that I am looking for on a timely & accurate basis."

Jeffrey Vermette

Independent
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Broker

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